Academic, technical, editorial, proofreading, literary, advertising and web content review. Know all the types of review in this post!

Have you stopped to think about the various types of proofreading that can be done? This division exists so that the work is fully aligned with the characteristics of each demand. After all, an academic review does not even look like the review conducted in a blog post, for example.

Nevertheless, not everyone is aware of the differences and the types of work that each demand. Do you want to know better the differences and applications of the main modalities? What are the peculiarities and requirements of each of them? This is what we explained in this post. Good reading!

Academic review

The academic review is focused on works such as theses, dissertations, monographs, TCCs, articles, reports, projects, among others. That is, it concerns a more scientific and specialized work.

Therefore, it is necessary to have more familiarity with this type of language, besides the knowledge regarding standardization standards – such as the famous ABNT.

It is not very necessary for this reviewer to master the technical aspects of the text, going beyond language issues. The work of evaluating the argumentation and veracity of information, for example, is the role of other specialists, such as the advisor.

Technical review

This work consists of the interference made by a professional who has academic qualification related to the text that will be worked on. In this way, the author has a greater guarantee of receiving accurate external feedback and, at the same time, has no commitment to the content presented. Therefore, it is an excellent resource for the writer to work beyond the suggestions offered by his advisors.

The technical reviewer may also work on peer review (also called peer review or arbitration), which consists of the evaluation of scientific articles for publication.

In this case, the editor of a scientific journal hires two expert reviewers to carefully evaluate the same academic work. The two reviewers work anonymously – they do not know the author, as the author does not know them – and, according to his opinion, the editor decides whether the article will be published or not.

Editorial Review

The editorial review is the work of correcting grammatical errors and even the way the author expresses himself in a text. It is also totally tied to structural issues such as references and footnotes.

It is a work done to check and improve texts of newspapers, magazines, periodicals and other materials related to this editorial line. In addition, the reviewer checks questions such as the language adopted, seeking to create a direct link with the public and a uniformity among published content.


Here, the reviewer reads the finished work – even diagrammed – and goes beyond verifying language errors. It also looks for problems related to typology, such as less or more spacing, numbering of topics and aspects related to pagination.

The purpose is to check the quality of the content before it is published, including consistency between texts, figures and tables, if they exist. At this stage, the reviewer checks for errors and needs for adaptation after the work is already diagrammed and ready to be published, so it should identify inconsistencies that did not exist while it was just the written text.

Literary Review

In this type of work, in addition to correcting spelling and grammatical errors, the reviewer also needs to take into account aspects such as the type of text and the style of the author.

In reviewing poetry, the reviewer should not change the rhymes and rhythm created by the poet. Already in reviewing novels, care must be taken to separate what is wrong and what is the writer’s intention – which may include wrong words to characterize a character, for example.

To accomplish this type of work, the reviewer can adopt two approaches:

restrictive, which is linked only to linguistic corrections. It can also be called a “mechanical review”, since only corrections are made regarding more superficial misconceptions (such as spelling mistakes, accentuation, typing and punctuation) and there is no need to make critical considerations about the modifications made;

extensive, offering more freedom, allowing improvements and corrections to be made to all content.

Advertising review

Advertising review is the correction of texts written by writers. The purpose of these articles is to make the disclosure of something – which can be a product or service – by showing the public what their characteristics and benefits are. The idea is to reach out to a large number of people.

In other words, one works with texts used in advertisements for magazines or newspapers, advertisements, jingles or any other advertising-related piece. They are usually short, but large enough to present an offer and its advantages, make a call to action and provide some contact.

In this sense, the work of the review is to correct errors and evaluate if the part will not generate problems or other damages to the client. Therefore, the person responsible for this stage should be within issues related to advertising and still know how to evaluate when a production can generate an effect contrary to what is expected.

Reviewing web content

The reviewer of content for web also has the function of checking the work delivered by the editor. However, in this case the reviewer needs to know specific aspects of this modality – this is the case of the adequacy to the staff (persona and language) and the use of SEO tools, such as keyword positioning and inclusion of links, factors that will influence the ranking of the site in search engines.

The work of copidesque

Within this context of web review, what we can call copidesque (or copy desk). In this case, the reviewer does not only work with spelling and grammar checking. He has the freedom to clean the text, correct structure problems, and improve the flow of ideas and reading fluency.

Thus, in a way, we can say that it is the professional who leaves an article suitable for publication, improving what has been delivered by the editor. One only has to be careful not to de-characterize the line of reasoning and the organization of ideas that the author tried to pass initially.

As you can see, there are several types of proofreading, each requiring a different kind of work. In the case of content review for web, for example, the professional has more freedom to tinker with the article, while in the academic work the work is very focused on verifying the adequacy to the norms of standardization. Knowing each mode better is a big step in knowing how to choose which path you want to draw.

Were you interested in this type of work? Want to become a freelance web content reviewer? So, sign up now and do not miss the opportunity to make money (whether as a source of income or as extra income)!